This fall we shot some Clearasil ads with Jon Sekora from RB Studios. We sourced three models and shot them in various poses for a series of ads and a TikTok montage.
The concept had photos of them mid air in two different outfits. The trick was to match the torso with the legs. And we also needed a series of candid, fun natural poses for part of the montage.
For the jumping shots, we used a small trampoline and had them jump over and over and over while wearing a school outfit and then again wearing their pajamas. Good thing the talent was young and eager for all that jumping. Then for the candid shots, we just had fun and let them go. With some great art direction from Jon, we got a series of photos to compliment the overall ads.
All the teens were pretty new to modelling. We want to give them kudos for all their talent, hard work, and super fun nature.
Also a big shout out to the whole team: Caley for hair & makeup, Crystal and Kerrie for wardrobe, and Jon for clever art direction and his ability to visualize the final ads and have us shoot the variety needed.