March 4, 2013

Roth and Ramberg behind the scenes

Advertising Photography

Our friends at Wax asked us to photography some Enbridge employees for a Sustainability report. They wanted studio shots on a greyish background and shot in black and white. We set up a day ahead to make sure the lighting was how we wanted it. 

It gave us the perfect opportunity to use our Hasselblad camera and the Phocus software that comes with it. One of the best things about the software is the ability to put a layout onto the photo to make sure there is room for type. But, even better, Phocus has an free app. Everyone on set could download it on their iPhone or iPad. The client can sit back and view the photos as we shoot. Hair and makeup can check to make sure all is good. Stylist can see the lighting and the clothing. What do we use it for? Well we can control the shutter from our phone and change the exposure accordingly.

Here is a little behind the scenes video and a few of the final portraits.