Our friends at ClearMotive gave us a call and wondered if we would be interested in viewing their ideas for a sports medicine client. We sat down with Dan and Rod as they presented the ideas that were to be shown to the client. To be honest, it was the first time we’ve ever been brought in this early in the process, but we were happy to share our opinions of which concept we liked the most and how to go about achieving the final results.

Regular people were sought out to be the talent as the idea was to show everyday people, not super athletes, or fashion models. The trick, of course, was to capture the action and in some situations, capture them in mid air.

Our choices of people couldn’t have been better, as they really gave it their all.