February 10, 2020

Roth and Ramberg shoot people of Calgary

Advertising Photography

This past summer we did a fun project with our good friends at Daughter Creative. Their client - Calgary Foundation - is a major contributor to many services throughout Calgary.

Calgary Foundation has almost $1B under investment, and each year, they reinvest nearly $50 million dollars of that into our city through causes as myriad as our citizens.

Daughter wanted to show the human impact of that funding and how it connects those who call the city home. The imagery in this annual report is a love letter to the city, and through the diversity of people and places, it brings an accessible human face to an organization that often prefers to stay out of the spotlight.

Our goal was to find 100 people and we spent the day wandering the streets and finding whomever we could. We are happy with the diversity of the people we found. A long day but a rewarding one!