Roth and Ramberg shoot for Rona

We recently had the opportunity to do some photography for some awesome people at Sid Lee (Montreal). The shoot was in Edmonton at a local Rona store. A few of the people from Sid Lee flew out and we had a wonderful time shooting and giving them the tour of Edmonton.

Since Rona has now merged with Totem Building Supplies, they wanted to convey the message that everything is still the sameā€¦ great knowledgeable staff still giving that great Totem service. So we photographed employees in various departments in the store. A big thanks to Jasmine Ma for hair and makeup and Zoe Kreider for styling. The campaign is running as billboards and posters throughout Alberta.

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