Roth and Ramberg teams up with Air Labrador for Big Land adventures

Go big or go home. Every year, we try to find a new, exciting location to shoot our annual calendar. But this year, we really wanted to go big. We couldn’t think of anywhere bigger than Labrador. After all, it’s not called the Big Land for nothing.

So we’ve teamed up with Air Labrador and Ray Agency for an epic two-week adventure in one of the most beautiful, remote Northern destinations in Canada. We’ll be posting photos and updates daily, and you can follow our travel blog at

DAY 1: (A Retrospective)

Posted by Terri

I met up with Dale and Michele at the St. John’s Airport. Dale had just spent a week with his family touring around the Island while Michele was fresh off an all-nighter flight from Calgary (and surprisingly perky).

We set off for Goose Bay aboard Air Labrador and enjoyed the beautiful sunny day from twenty-something thousand feet. Dale and Michele being Big Land first timers (and me with limited mileage) we were more than a little excited. But still managed to squeeze in a nap.


After securing the world’s largest van, we made our way to North West River, just a short drive outside of Goose Bay for some evening snaps.

Thanks to a chat in the local store over a harmonious ice-cream slushie concoction, we were literally led by a very kind man to a look out site above the community. There we stumbled upon a young woman sitting in a car eating sunflower seeds. The front tires were dug into a pile of loose sand, and it was obvious she wasn’t going anywhere.

She was waiting for her boyfriend to return with reinforcements, and was happy to pass the time getting her photograph taken, just as the moody, pinkish skies did their magic on an already magical scene.

As we chatted back and forth, she told us she watches the sunset there every evening. And I could totally see why.

When the reinforcements arrived, and the towing plan didn’t work quite cut it, we (miraculously) helped pushed the car out. I lost a flip flop. Dale and Michele gained a photo. And the car was back on the road. Much like us.

After a quick bite to eat, and a scan of the day’s visual haul, we were off to bed. Tomorrow promised to be an early rise. And we couldn’t wait to see what exactly it had in store.

Roth and Ramberg present 'Random Acts of Photography'

It’s that time of year- the launch of the annual Roth and Ramberg Calendar.

As commercial photographers, our job is to capture a moment ­­­­­- to document an instance that will never be repeated exactly the same way again. It’s about the details. The experience. Yes, we take pictures for a living, but we rarely put down our cameras down or stop looking at the world and what is happening endlessly around us.

This year’s calendar is titled Random Acts of Photography and the images inside are exactly that… random. Rather than showcasing our commercial work, we decided to show what inspires us to take photographs in our everyday world.

We worked with a talented team to bring it all together. The calendar was designed by Sue McGillivray from [e]merge creative and printed by Kallen Printing. Here is a behind-the-scenes video of the exceptionally complex printing/binding process and a sneak peek of some of the images.


Dale and Michele


Roth and Ramberg shoot for Rethink/Molson

JULY 13, 2015

Recently we had the opportunity to work with Rethink on their Molson campaign. The job consisted of two photos featuring Alberta Barley. Our rep Gina (They Rep) organized model, location and prop stylist and we were soon off in a motorhome to Southern Alberta. We spent the day waiting for the perfect light and weather. Creative Director Leia Rogers was on hand to oversee the shoot and did a stellar job.

As usual our in house photoshop guy who did an incredible job putting everything together! Thanks Geoff

Here are some behind the scenes photos from the day as well as the two final billboards.

Roth and Ramberg on a winning streak

It all started back in April at the 2015 Anvil Awards when our self promotion calendar (10 days in NYC) won a merit in self promotion and an Anvil in Best Photography. A big thanks to the Ad Rodeo Association for hosting a great event and congratulations to all who entered!

Next up:  The latest issue of Applied Arts – 2015 Photography Annual we were happy to have our some of our personal work selected as award winning. This photo is part of an ongoing series of stand up paddleboarding. This photo was taken in Glacier National Park in Montana, we’ve also included a few more from the series.


Lastly, our photography self-promotion (10 days in NYC) won in PDN magazine in the latest Photography Annual. The award was in the self promotion category, and needless to say, we were ecstatic to see all our hard work and the work of designer Sue McGillivray, production Shelley Nordin and printer Kallen Printing being showcased at an international level.






Roth and Ramberg shoot for Tourism Calgary

This past summer we teamed up with Venture Communications and shot various locations for their client Tourism Calgary. The campaign is just starting to roll out so we thought we would share some of the photos with you.

This first series of photos were shot at the Calgary Folk Music Festival. We were able to shoot at ground level, as well as from the air! We shot journalistic shots until the sun went down. As dusk was approaching, we locked down our tripod and shot the festival goers as a high res panoramic. A total of 9 Hasselblad files were stitched together to make a massive file that can look great no matter how it’s cropped or how large it gets used.


The aerial was shot the following day around sunset. The weather gods cooperated as the light was nice and warm and pretty much as you see here.

The next location we shot at was Heritage Park Historical Village.


In this scenario, we followed a family around and got some journalistic shots of them enjoying the park. One of the images was selected for the cover of the 2015/2016 Visitor Guide.

The next location was at National 8; a great bar in the heart of downtown Calgary, with the largest rooftop patio in Western Canada. Similar to the Folkfest, we shot journalistic until the sun went down and then did a panoramic shot at dusk.





Roth and Ramberg win at the 2015 Anvil Awards

The Ad Rodeo Association held their annual Anvil Awards this past weekend in Calgary.

Having offices in both Calgary and Vancouver, we are big believers in supporting local awards and showcasing the great work that is being done. This year the ceremony was held at Arts Commons. 


The photography competition was extra tough this year and we were up against some excellent work. So it was a bit of a surprise to hear our names called as the winners of the Photography category. We won with our annual self-promotion calendar 10 days in NYC.

As an added bonus, the calendar also placed second in the self-promotion category.


Of course we didn’t produce the calendar on our own. We would like to thank Sue McGillivray from E-merge Creative for the design, Shelley Nordin for the production work and the crew at Kallen Printing for the printing. 

Thanks to judges: Sanya Grujicic, Helen Pak, Rob Tarry, Jason White, Aaron Wiggan.

A big thanks to the Ad Rodeo Association for organizing a great event, and also to all who entered!

Dale and Michele

Roth and Ramberg say goodbye to St. Pierre et Miquelon and hello to NYC

It’s the end of one year and the beginning of another. Last year was busy with great projects and even better clients. A big thanks to all who we had the pleasure to work with!

As most of you know, we do a self promotion calendar every year. Last year we went to a little known French colony called St. Pierre et Miquelon. St Pierre et Miquelon, a small group of islands off the coast of Newfoundland, is all France mixed with a bit of Canadian east coast. The houses are colourful and the people incredible. We had the pleasure to make some new friends there. Miss December is a woman named Marie Luce. She and her husband own a health food grocery store. The day we photographed her they were waiting for the boat to arrive with new supplies. She graciously met us before the store opened so we could set up and shoot. A big thanks to her and to all the people in St Pierre et Miquelon. We will definitely be back one day.


Now if you are on our mailing list you will have received, or will be receiving our 2015 self promotion calendar. This past summer we travelled to NYC and spent 10 days shooting. This year we tried something different and took a more journalistic approach. In a way, we went back to our photography roots. When we began our career over 20 years ago, we loved shooting natural, almost journalistic black and white photos, and it still applies to some of our work today. We love a more natural feel to our photography, especially our portrait and industrial work.

The calendar itself consists of 365 black and white photos of NYC - the goal was to shoot in all 5 boroughs (Brooklyn, The Bronx, Manhattan, Staten Island and Queens). We shot just for the love of photography and to push ourselves out of our comfort zone by shooting documentary/street photography. We are happy with the results and through the process we found a renewed passion for the love of photography. We hope you enjoy our choices. If you want to see all 365 photos together, we have created a gallery on our website.


Hope you have a happy and healthy New Year!

Dale and Michele

Roth and Ramberg say its been a busy summer

It’s been a busy summer, loaded with great clients and wonderfully creative jobs. We are fortunate and thankful for all those who we’ve worked with the past few months and of course over the years.

Anyway, now it’s October 1st and we’ve missed a few months of our calendar, so now would be a good time for us to catch up. For those who don’t know, we travel to a location every year and photograph a desk calendar which we send to clients and hopefully future clients.

If you have a calendar, flip yours all the way back to July, there you will see a man named Francois. Francois is a retired fisherman. Back in the day, Miquelon was a busy fishing area. Sadly, the fish stocks depleted and because of its close proximity to Canada, the Canadian governments ban on fishing basically left them with no area to fish. We were a bit nervous about explaining we were from Canada, but there seemed to be no hard feelings. That or Francois spoke no English and we spoke almost no French. Again thanks to our writing companion Elise, because she saved the day by translating and walking us thru the photoshoot with Francois.


Next up August: Every calendar trip we have our favorite photo or experience and meeting Jules was definitely one of the highlights. It’s our favorite photo in the calendar. We were sad to learn that Jules passed away before he got to see the calendar. We received many emails from friends and family telling us of the sad news. It’s a strange experience for photographers to meet and photograph people who later pass away. People like Jules have a special place in our heart. Like his friends and family, we have a reminder that makes us smile with warm memories.

September-Sylvie and Christophe: The day we arrived in St Pierre we found a patisserie shop loaded with yummy goodness, and our favorite dessert- macarons! They make the best we have ever tasted! After days of stuffing ourselves full of those delicious treats, we finally asked if we could take their photo.  They were super nice people who invited us into their lovely garden afterward for a glass of wine. The French sure know a thing or two about apres-photoshoots!

Which brings us to today and the beginning of October: There you will see two men, Jean Jacques and Javier, standing holding some wooden paddles. Now before you get carried away with your dirty imagination, we have to explain that they play a game called Pelotte Basque, which can be best described as outdoor squash. Behind them is the court they play on which is located pretty much in the middle of St Pierre.


There are much more stories to tell about our experiences with all of these people and if you have a few minutes click here to view our behind the scenes magazine of our entire trip to St Pierre and Miquelon. ORyou can download our free app and download the free magazine to read on your next flight.

Oh and if you don’t have a calendar there are few left and we would be happy to send one to you!

Roth and Ramberg do a great job

This past summer we’ve been fortunate to work with some great new clients.

Two of those clients were Vancouver ad agency-Rethink, and their client BCIT. This particular project consisted of former students in their work environments. Locations ranged from on the water by Canada Place to the top of a mining structure in Prince Rupert.

The job was technically challenging, as we had to combine photographs to make a Hires panorama. The largest file ended up being 10 photos stitched together coming in at a whopping 4.4 GB.  A big shout out to our post production department for putting them all together.

Also, a big giant thanks to our local producer Gina Hole and her team from They Rep. She handled all the details including hair and makeup, stylist, assistants, catering, etc. With the guidance of Hans Thiessen art director we got some great photos. The campaign can be seen at the YVR airport and at various Canada Line stations.

 Thanks to everyone involved from agency to client for letting us shoot such a great job!

 Here are samples from the campaign.






    Roth and Ramberg connect the dots

    10 Days, 365 photos. We’re shooting our 2015 calendar in New York City… one photo for every day of the year.

    Day 9 and 10 -  The End

    Today and tomorrow we are literally connecting the dots. We’ve had a few places on our map that we’ve wanted to check off the list. Today… MOMA, the Ghostbusters firehall, the view from Rockefeller, and Radio City at night. Tomorrow… sunrise on the Brooklyn Bridge. We fly out tomorrow afternoon. Although we may not have taken a big bite out of The Apple, we feel we got a pretty good taste.

    R&R loves NYC


    Roth and Ramberg travel to the Bronx

    10 Days, 365 photos. We’re shooting our 2015 calendar in New York City… one photo for every day of the year.

    Day 8 - The Bronx

    Today we ventured into the last of the five boroughs - The Bronx. Whenever a film is based in New York City and they want it to look dangerous and decayed then they film it in The Bronx. Who can forget the cult movie ‘The Warriors’ or the restaurant in ‘The Godfather’. We’re here to say The Bronx has an unnecessary bad rap. We’re sure there are parts that might be scary at night like any other city, but we found people to be warm and friendly. The community is revitalizing with some great areas. We hooked up with a proud local resident named Alexandra who has taken it upon herself to change The Bronx image. We think she’ll succeed.

    Roth and Ramberg go island hopping

    10 Days, 365 photos. We’re shooting our 2015 calendar in New York City… one photo for every day of the year.

    Day 7 - Manhattan, Staten and Roosevelt Islands

    Today was the day to tackle Staten Island. We got up at sunrise and made our way down to the famous Staten Island ferry. A beautiful orange ferry boat that does the trip to and from Manhattan 109 times a day. It’s free and gives great views of the Statue of Liberty and lower Manhattan. We spent a good part of the day wandering and shooting. We headed back to the big city, caught a subway, then a rickshaw, then finally a tram that goes to Roosevelt Island. That’s right, a tram. The tram moves people back and forth from 6am to 2am. We managed to get a great sunset and ate a delicious sushi dinner before heading back to our hotel.

    Roth and Ramberg and the dog days of summer

    10 Days, 365 photos. We’re shooting our 2015 calendar in New York City… one photo for every day of the year.

    Day 6 - Manhattan

    The weather is hot and muggy and even though Manhattan keeps beating us down, we keep fighting back. This morning we got up before sunrise and wandered around Chinatown and Little Italy. The rest of the day we worked our way uptown to Central Park and finished it all off in Time Square talking to an almost naked cowboy. Early to bed and early to rise. Tomorrow Staten Island.


    Roth and Ramberg in the heart of it

    10 Days, 365 photos. We’re shooting our 2015 calendar in New York City… one photo for every day of the year.

    Day 5 - Manhattan

    We love NY and now we’re in the heart of it. We’re in a tiny hotel in Chinatown with two kid size beds and a giant bathroom - perfect really. Today we arrived early to Manhattan and had breakfast with a friend and photo inspiration Steve Simon - a true journalist and lover of photography. After giving us some suggestions as to where to shoot, we headed down to the financial district. At lunch we met the owner of the restaurant we ate at. She took us on a tour of her nearby apartment, as well as neighbourhood. Then the two of us headed to the beautiful and touching 911 Memorial. We walked over 25,000 step yet again.

    Tomorrow, back out at sunrise.

    Roth and Ramberg get their feet wet

    10 Days, 365 photos. We’re shooting our 2015 calendar in New York City… one photo for every day of the year.

    Day 4 - Brooklyn & Queens

    We began early morning at the Brooklyn Flea Market. An incredible market with wicked stuff. (Needless to say we have a UPS shipment that will be heading north.) Next stop, Rockaway Beach, a 1.5 hour subway ride to go surfing… that’s right, surfing at the most southern tip of Queens. Last stop, Astoria in the northwest part of Queens for some Thai food and wandering around shooting the neighborhood. We took a cab back and the sunset was incredible so we shot right out of the cab window. Like we said… stellar.


    Roth and Ramberg jump boroughs

    10 Days, 365 photos. We’re shooting our 2015 calendar in New York City… one photo for every day of the year.

    Day 3 - Brooklyn to Queens

    Today we jumped boroughs. We started off in a slice of hipster heaven in the heart of Brooklyn called Williamsburg. After too many beards and bicycles we hopped the subway to Queens to check out our first Major League baseball game. Go Mets!


    Roth and Ramberg revisit Coney Island

    10 Days, 365 photos. We’re shooting our 2015 calendar in New York City… one photo for every day of the year.

    Day Two - Brooklyn

    What better place to shoot on a rainy day than Coney Island. We know this because we shot our entire 2008 calendar there. We even tracked down a couple of our photo subjects from way back when. Paul, who is now retired, still hangs out at ‘Paul’s Daughters’, a food vendor right on the boardwalk. Also a guy named Micheal (shown below), who even after all these years, remembered the name ‘roth and ramberg’. 

    Great day of shooting and back to the streets of Brooklyn tomorrow. 

    Dale and Michele


    Roth and Ramberg take a shot of the apple at day

    We’re going to slice New York City 365 different ways. 

    Our 2015 calendar shoot starts July 3 in Brooklyn.
    This year we’re doing things a bit differently and making our calendar all about the photos—that’s a unique shot for every day of the year. Something tells us we’ll be glad 2015 isn’t a leap year because 366 shots in ten days would be one too many.
    Follow along as we capture Brooklyn, Manhattan, Queens, Staten Island, and the Bronx. As usual, we’ll be posting a blog—but this year it’ll be photos only, showcasing rough shots from every day of our ten-day trip.

    Dale and Michele

    Roth and Ramberg meet Roger

    It’s the beginning of June and if you have a Roth and Ramberg calendar you’ll be looking at a wonderfully friendly looking man. His name is Roger Etcheberry.

    Roger lives in Miquelon, a tiny community that is part of a bigger archipelago called St Pierre and Miquelon. It’s a colony owned by France but is located just off the southern coast of Newfoundland. It’s the real deal as far as France goes; french-speaking, Euros, 220 voltage, and alogn with French food and wine. Truly one of the hidden gems in North America!

    We arrived at Roger’s home and we were greeted with a giant welcome. He began talking. We were enthralled with our conversation with Roger. He is a self-taught naturalist with drawers and shelves full of books, plant samples, photographs of whales (apparently every whale is different and you can tell which whale you are looking at by the markings of their tails).  As with most naturalists?? he’s more comfortable walking around in bare feet so that’s exactly how we wanted to photograph him.

    He is a passionate advocate for St Pierre and Miquelon and if you ever have the opportunity to go there and visit we can guarantee Roger will greet you with big smile and a story or two.

    If you would like a calendar send us an email. If you want to read more about Roger and our adventures in St Pierre and Miquelon then you can download our free app and free magazine…or click here for the desktop version.